Channel 4 has just finished airing the first season of French political drama Spin (Original title: Les Hommes De l’Ombre, 2012). The plot of the first season hinges on the killing of the French president by a suicide bomber, and the subsequent frantic presidential election. Although the presidential candidates are significant characters, the real protagonists are the two spin doctors working on either side of the political divide. Simon Kapita, who got the murdered president in power, comes back to France to help Centrist candidate Anne Visage. Simon’s former business partner but now rival, Ludo Desmeuze, works for the right-wing Prime Minister Phillipe Deleuvre.
Although Spin has been compared to West Wing, a series which consciously draws attention to its use of space, the French drama has none of the ‘walk and talk’ scenes that make the Aaron Sorkin vehicle so instantly recognisable. Indeed, on the face of it, Spin does not use the spaces it is set in very imaginatively. Most of the action is set in Paris, and when a location is used that the viewer may recognise it is signposted with text on screen. However, the series does make interesting use of one particular space: the HQ of Anne Visage’s campaign.
At the start of the season, Anne is not intending to run for president. However, Kapita manages to convince her that she should give it a try. The urgency of the election means that a campaign has to be started very quickly. As part of a swift montage in episode 2, in which Kapita, Anne, and her advisor find financial backing, they also visit an empty space in a ‘working class district’ which will act as the physical centre of their campaign (Fig 1). Political ideals are mirrored in the buildings in which their candidates work: Anne is in a dynamic, popular district whereas her rival Deleuvre exclusively resides in Hôtel Matignon, the official residence of the French Prime Minister. Anne’s building is run down and full of rubbish, but when we see it again later in the same episode, people are busily cleaning, painting, and putting up large photographs of Anne (Fig 2).
It is never specified who these people are or where they come from – as soon as the space is found, the volunteer team appears seemingly automatically. The course of the entire campaign is said to only take a few weeks, yet near the end of it, in episode 5, the HQ is transformed almost beyond recognition (Fig 3), with confetti to boot. Here, Anne greets a mass of volunteers who are all emotionally invested in her success.
The key members of staff, such as Anne’s speech writer Valentine and Kapita’s daughter Juliette who is in charge of the internet campaign, are never shown to be either working on doing up the HQ building, or even talking to the volunteers. The show gives the viewer a sense that as soon as the physical space is found to launch the campaign, it automatically attracts people that can also assist in the refurbishment. Spin in this way subtly uses the space of Anne’s HQ to create shortcuts in the narrative. By showing space = volunteers = success, it is able to cut out any thorough explanation of how Anne’s campaign builds momentum, and can instead focus on the intrigue of the spin doctors.
Fig 1: Arriving at HQ (Episode 2)
Fig 2: Refurbishments at HQ (Episode 2)
Fig 3: Electoral success at HQ (Episode 5)